Steps to a Social Media Strategy During Covid-19

There is absolutely no denying that the past few months have been tough, and it’s apparent that when times are tough people just aren’t sure what to say. This applies to brands on their social media, but it is crucial to keep current and active otherwise how is anyone going to know your business when everything is back to normal? Throughout lockdown, staying connected has been more important than ever meaning social media is on the rise! If you stay quiet now, you’re going to miss out.

Questions may arise such as do you stick with your brand message and continue to post normally? Or do you simply commit to posting covid-9 related posts – I mean neither is probably the right answer! It is important when creating content for your brand that you’re authentic but also sensitive to the situation around you. We can’t tell you exactly what is right or wrong for your business, we can help with a guide to putting together a strategy which may help!

Why is Social Media Important during a Crisis Like Covid-19?

-       According to eMarketer, Facebook saw a 70% increase in usage of all its app in the month of March. It’s apparent that people are using these apps to pass the time, keeping them entertained and connected whilst spending more time at home.

-       Your followers are spending more time online than ever before, and you definitely want to stay connected with them! If you have been and still are unable to market or sell your products / services right now then focus on lighter content that aligns with what your brand is about.

-       Your audience want to know you care, about them, about the crisis and your business! If you drop off the face of the earth during a difficult time then why would customers come back to you when things see a bit more normality? They won’t!

Know your Audience on Social Media      

Knowing your audience is always critical in any sort of marketing, but it really is most critical during times like this. Marketing sometimes relies on empathy which in turn relies on an understanding of the audience you are trying to communicate with. Find out what your customer is thinking and feeling, take them answer and take a step back. Research that knowledge of your customers which will then set a tone on your socials during a time like this. This is something we pride ourselves on, why not have a chat with us if this is something you’re struggling with? https://www.elliesdigitalvision.co.uk/contact

Explore New Content Ideas

Now is the time to experiment with new things! If you have wanted to expand your social media strategy to a different platform then now is the time to do it. It is definitely the time to look for any new way to build relationships with your audience.

-       Experiment with content such as video?

 -       Spend more time listening to what your audience is saying. Fish through comments, keep an eye on competitors, what do they want from you?

You may want to press pause on the scheduled content you had planned, it’s probably not that relevant anymore we are in a whole new situation!

Staying inactive on social media platforms comes with a price!

 In Googles report on coronavirus, it says that sentiments have plummeted for brands that aren’t dealing with the changes and the new normal. Change is constant in the digital world, and yes no one saw this coming however followers still react to businesses that fail to adapt.

If you do go in to a social hibernation, don’t expect your engagement or following to get the usual reception once you are back to business. You may not show up on your followers feed when you do begin posting again, algorithms are made to make it difficult for us!

The bottom line is your company should be communicating MORE in these times, not less! If you hate having to deal with these issues drop us an email; elliesdigitalvision@gmail.com